An Instagram photo carries a certain artificial heft to it. There's a sense of importance, or at least permanence, to the photos we post to these accounts that you don't get from tweets or even status updates on Facebook. Instagram isn't naturally this way; it's developed this weight because everything on Instagram is beautiful. And with the addition of video, we've got a wonderful opportunity to make the platform more interesting--but we have to be careful.
An Instagram photo carries a certain artificial heft to it. There's a sense of importance, or at least permanence, to the photos we post to these accounts that you don't get from tweets or even status updates on Facebook. Instagram isn't naturally this way; it's developed this weight because everything on Instagram is beautiful. And with the addition of video, we've got a wonderful opportunity to make the platform more interesting--but we have to be careful.
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